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LookSmart is an American search advertising, content management,cite-ref-enterprise-2-0[2] online media, and technology company. It provides search, machine learning and chatbot technologiescite-ref-3-3-0[3] as well as pay-per-click and contextual advertising services.

LookSmart also licenses and manages search ad networks as white-label products. It abides by the click measurement guidelines of the Interactive Advertising Bureau.cite-ref-4[4]

LookSmart also owns several subsidiaries, including Clickable Inc., LookSmart AdCenter, Novatech.io, ShopWikicite-ref-5[5] and Syncapse.cite-ref-6[6]

The current CEO of LookSmart is Michael Onghaicite-ref-7[7] and the company is headquartered in Henderson, Nevada.cite-ref-6-8-0[8]

• Etymology

• History

• 1995–1998

• 1999–2001

• 2002–2003

• 2004–2009

• 2013–present

• References

The name "LookSmart" is a double entendre, referring to both its selective, editorially compiled directory and as a compliment to users whom the company thinks "look smart".cite-ref-9[9]

LookSmart was founded as Homebase in 1995 in Melbourne, Australia by husband and wife Evan Thornley and Tracy Ellery, executives of McKinsey & Company.cite-ref-enterprise-2-1[2] Reader's Digest invested $5 million in the company for an 80% stake.cite-ref-enterprise-2-2[2] The original concept of Homebase was to build a female and family-friendly web portal to supplement the Reader's Digest magazine.cite-ref-enterprise-2-3[2] After leadership and strategy changes at Reader's Digest, which reduced RD's focus on its online business, RD wanted to shut down Homebase, which would have cost $4 million in payouts and other termination costs.cite-ref-enterprise-2-4[2] The founders and former McKinsey's employee Martin Hosking instead proposed a cheaper leveraged buyout of Homebase.cite-ref-enterprise-2-5[2]

On 28 October 1996, the company launched its LookSmart search engine.cite-ref-2-10-0[10] At launch, the search engine listed more than 85,000 sites and had a "Java-enhanced" interface.cite-ref-2-10-1[10] In June 1997, the search engine underwent a major redesign, dropping its original Java-based browsing system.cite-ref-11[11]

LookSmart was sold back to the founders as well as Martin Hosking through a leveraged buyout in 1998, with Reader's Digest providing a $1.5 million loan and retaining about a 10% equity stake.cite-ref-enterprise-2-6[2]cite-ref-12-12-0[12] Also in 1998, a search box was added to the LookSmart search engine along with People Search, Yellow pages, Discussions and shopping search.cite-ref-13[13] In May 1998, the company raised $2.3 million from Amwin and $6.0 million from Cox Media Group and Macquarie Bank and was valued at $23.3 million.cite-ref-enterprise-2-7[2] On 21 December 1998, LookSmart stopped accepting pornographic advertisements.cite-ref-14[14]

By 1999, the company had 500 employees and LookSmart was the twelfth most visited website worldwide with 10 million users, behind AltaVista and ahead of Snap.cite-ref-enterprise-2-8[2] In early-1999, the company reached an agreement to provide directory and listing services for Microsoft for 5 years. The deal provided the company with $30 million upfront and guaranteed payments of $5 million per year.cite-ref-enterprise-2-9[2]cite-ref-15[15] In late-March 1999, the company raised $59.6 million based on a post-money valuation of $430 million from Amerindo Investment Advisors, Citicorp Equity Capital, Cox Interactive Media, Hambrecht & Quist and others.cite-ref-enterprise-2-10[2]cite-ref-16[16] In May 1999, LookSmart formed a strategic partnership with direct-response marketing company Guthy-Renker and acquired some of their assets from their e-commerce division for $3 million.cite-ref-17[17]cite-ref-4-18-0[18]

On 20 August 1999, during the dot-com bubble, the company became a public company via an initial public offering on the NASDAQ, debuting at $12 per share and raising $92.4 million based on a $1 billion valuation for the company.cite-ref-enterprise-2-11[2]cite-ref-19[19] LookSmart used the money it made from its IPO to open offices in Denmark, Canada and the Netherlands.cite-ref-10-20-0[20] By October 1999, the stock price reached $30 per share, giving the company a market capitalization of $2.5 billion.cite-ref-10-20-1[20] The founders' 15% stake was worth $375 million.cite-ref-smart-21-0[21] On 10 November 1999, LookSmart and BT Group founded joint venture BT LookSmart.cite-ref-22[22]cite-ref-23[23] In December 1999, LookSmart purchased FutureCorp and its free email service Start for more than $5 million from its co-founders Michael Mak and Bardia Housman.cite-ref-14-24-0[24] Also in December, LookSmart acquired 14.5% of the voting stock of Dstore Pty Ltd. for $300,000.cite-ref-15-25-0[25]

In 2000, FindArticles, a website which provided access to articles previously published in magazines, journals, and other sources, was foundedcite-ref-26[26]cite-ref-resourceshelf-27-0[27]cite-ref-btob2-28-0[28] as a partnership between LookSmart, which authored the search technology, and the Gale Group, which provided the articles for a fee.cite-ref-aai-29-0[29]cite-ref-30[30]cite-ref-31[31]

In March 2000, LookSmart's stock price briefly peaked at $72 per share.cite-ref-12-12-1[12]cite-ref-11-32-0[32] On 28 March 2000, the International Olympic Committee (IOC) signed a sponsorship deal with LookSmart by adding a custom-built LookSmart directory to the Olympic Games' website.cite-ref-33[33] On 30 May 2000, Juno Online Services reached an agreement with LookSmart to provide Juno's subscribers access to LookSmart's directory and LookSmart's stock jumped 8%.cite-ref-34[34] On 26 July 2000, AltaVista reached an agreement with LookSmart for it to be their exclusive directory provider.cite-ref-35[35] In October 2000, the company acquired Zeal for $20 million.cite-ref-wise-36-0[36]cite-ref-200710k-37-0[37]

As a result of the dot-com bubble bursting in late 2000, the company fired 172 employees or 31% of its staff in January 2001 to cut costs.cite-ref-38[38] Also in January, LookSmart shut down Inside The Web and LookSmart Live! due to them being unrelated to their core business model.cite-ref-4-18-1[18] On 17 January 2001, the company reached a deal to provide product categories from its directory to Amazon.cite-ref-39[39]

Also after the dot-com bubble burst, LookSmart paid $90,000 to transfer 52.8% of its ownership of FutureCorp back to its founders.cite-ref-14-24-1[24]cite-ref-15-25-1[25]

On 12 March 2002, LookSmart announced that they would be acquiring WiseNut for about $9.25 million in stock.cite-ref-40[40] LookSmart completed their acquisition of WiseNut in April.cite-ref-41[41] In June 2002, Thornley resigned as CEO but stayed on as chairmancite-ref-1-42-0[42] and three of the seven members of the board of directors resigned in response, including Robert Ryan, Myriann Byerwalter and James Tananbaum.cite-ref-1-42-1[42]cite-ref-43[43] In July 2002, BT LookSmart acquired UK Plus from Associated New Media (ANM) for an undisclosed amount.cite-ref-44[44]cite-ref-45[45] On 1 October 2002, Jason Kellerman became the CEO of LookSmart, having previously served as COO of the company.cite-ref-46[46] In early-December 2002, LookSmart paid US$3.5 million in cash and 1 million in LookSmart shares to purchase BT LookSmart from BT Group and subsequently shut down the joint venture.cite-ref-9-47-0[47] LookSmart also returned US$1.5 million in restricted cash that was to be used for the funding of the joint venture.cite-ref-9-47-1[47]

In January 2003, LookSmart acquired Intellectual property rights from Grub for $1.3 million in cash and stock.cite-ref-48[48] On 6 March 2003, LookSmart announced that they had renewed an agreement with Time Warner Cable's Road Runner division to continue providing directory listings for Road Runner subscribers.cite-ref-49[49] On 9 July 2003, LookSmart announced that they had reached an agreement to provide listing services in the United States for web portal Terra Lycos.cite-ref-50[50]

In August 2003, LookSmart stated in a financial report that Microsoft, which accounted for 64% of the company's listing revenues in the last 6 months and 70% of the company's overall revenue, started testing its own search technology without LookSmart's listings on some of its websites in the United Kingdom and LookSmart's stock dropped more than 20% on 15 August and continued dropping on 18 August.cite-ref-5-51-0[51]cite-ref-52[52] Also in August, William Lonergan became the new CFO of LookSmart.cite-ref-53[53] In October 2003, LookSmart reintroduced its bid-for-placement ads in order to compete with Google and Yahoo!, which were previously offered through LookSmart's UK division.cite-ref-54[54] On 6 October 2003, Microsoft announced that it would not renew its agreement with LookSmart and the company's stock price plunged 52.3% in a day and its stock fell to $1.44 per share.cite-ref-5-51-1[51]cite-ref-7-55-0[55]cite-ref-56[56] In response to this, LookSmart fired half of its employees in December 2003.cite-ref-57[57]

In September 2003, the company settled a lawsuit filed in May 2002 by Legal Staffing Partners after the company converted thousands of websites that originally had paid a onetime submission fee into a cost-per-click payment model.cite-ref-enterprise-2-12[2]cite-ref-58[58]

In 2003, LookSmart had a net income of $5.8 million and made $140.9 million in revenue.cite-ref-59[59]

In January 2004, LookSmart sold its Australian operations to Telstra's online division Sensis and most of LookSmart's 30 employees in Australia started working for Sensis.cite-ref-smart-21-1[21] Also in January, Jason Kellerman resigned as CEO of LookSmart and was temporarily replaced as CEO by Damian Smith.cite-ref-60[60] Starting on 15 January 2004, LookSmart's directory listings were no longer shown on MSN Search.cite-ref-7-55-1[55] In April 2004, LookSmart acquired Net Nanny from BioNet Systems, LLC for $5.3 million in stock and cash.cite-ref-61[61] On 1 July 2004, Teresa Dial replaced Thornley as chairman of the company.cite-ref-62[62]

In 2005, LookSmart was forced to consolidate its shares after facing suspension from the NASDAQ.cite-ref-11-32-1[32] On 15 March 2005, LookSmart had a market cap of $96.21 million and its stock price was at $0.85 per share.cite-ref-63[63] In May 2005, LookSmart started providing Ask.com with its sponsored listings.cite-ref-8-64-0[64] On 28 March 2006, LookSmart closed the Zeal directory.cite-ref-65[65]

In January 2007, ContentWatch Inc. acquired Net Nanny from LookSmart.cite-ref-66[66] John Simonelli, the CFO and COO of LookSmart, resigned in June 2007.cite-ref-67[67]cite-ref-68[68] On 17 July 2007, the company sold Grub to Wikiacite-ref-69[69] for $50,000.cite-ref-200710k-37-1[37] On 1 August 2007, David Hills resigned as CEO of LookSmart and Edward West was appointed CEO the same day.cite-ref-70[70] Also in August, LookSmart's management made the decision to exit consumer products and sell or dispose of their websites and assets associating with their consumer properties revenue stream.cite-ref-200710k-37-2[37] Further developments in 2007 included Michael Grubb resigning as CTO of LookSmart on 7 September 2007,cite-ref-71[71] LookSmart closing WiseNut in late-September,cite-ref-72[72]cite-ref-73[73] the company delisting from the Australian Securities Exchange on 1 October,cite-ref-74[74] the company selling Zeal on 15 October for $50,000,cite-ref-200710k-37-3[37] the company selling FindArticles to CNET Networks on 9 November for $20.5 million,cite-ref-200710k-37-4[37]cite-ref-wired-75-0[75]cite-ref-venturebeat-76-0[76] and William Bush being appointed CFO of LookSmart on 20 December.cite-ref-77[77]

On 14 January 2009, LookSmart had a market cap of US$28 million and its stock price was at $0.14 per share.cite-ref-11-32-2[32] In March 2009, the company sold Furl to Diigo.cite-ref-furl-78-0[78] In May 2009, Ask.com, which accounted for 89% of LookSmart's company publisher solutions revenue in the first quarter of 2009, announced that it would not renew its contract with LookSmart for sponsored listings.cite-ref-8-64-1[64] In December 2009, Jean-Yves Dexmier became the CEO of LookSmart.cite-ref-79[79] On 31 December 2009, Ask.com ended its contract with LookSmart for sponsored listings.cite-ref-8-64-2[64]

In February 2013, Michael Onghai became the CEO of LookSmart.cite-ref-80[80] On 2 September 2013, LookSmart's Canadian subsidiary, LookSmart Canada Ltd., acquired assets of Syncapse Corp. upon court approval for $3 million.cite-ref-81[81] On 22 September 2014, LookSmart announced the launch of its Information Technology services offering Novatech.io.cite-ref-82[82]

On 16 July 2015, the company had a market cap of around $3.6 million and its stock price was at $0.63 per share.cite-ref-83[83] In October 2015, the company transferred all of its assets to its subsidiary, LookSmart Group Inc. and spun off the ownership of LookSmart Group to its shareholders.cite-ref-0-84-0[84] LookSmart, Ltd., the company's former entity, completed a merger with Maritime Technologies Corp., a subsidiary of Pyxis Tankers Inc., on 28 October.cite-ref-0-84-1[84]

On 24 March 2017, LookSmart Group completed a merger with its subsidiary, LookSmart Capital Inc. and LookSmart Group announced that it would de-register its common stock and suspend its public reporting obligations.cite-ref-13-85-0[85] The company changed its trading symbol to LKSTD for 20 business days and changed its trading symbol back to LKST afterwards.cite-ref-13-85-1[85]

On 3 April 2017, LookSmart Group announced the launch of its new data center building located in Central Phoenix, Arizona as a technology center, Silicon Canyon.cite-ref-86[86] On 13 April 2017, LookSmart Group announced partnerships with the Clickable Institute of Technology, Entrepreneurship and Digital marketing and Richie Bello West to help veterans, minorities and immigrants at Silicon Canyon.cite-ref-3-3-1[3]

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cite-note-6161. ↑ "BioNet sells Net Nanny for $5.3M". American City Business Journals. 29 April 2004. Retrieved 29 January 2019.

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cite-note-7777. ↑ "LookSmart Appoints New Chief Financial Officer". investor.shareholder.com. 20 December 2007. Archived from the original on 24 December 2007. Retrieved 30 January 2019.

cite-note-furl-7878. ↑ "Diigo Buys Web Page Clipping Service Furl Away From Looksmart". TechCrunch. 9 March 2009.

cite-note-7979. ↑ "Jean-Yves Dexmier, Former Chairman, Looksmart Ltd". Bloomberg L.P. Retrieved 19 March 2019.

cite-note-8080. ↑ "Michael Onghai". MGT Capital Investments. Retrieved 13 February 2019.

cite-note-8181. ↑ "Form 8-K for LOOKSMART LTD". Yahoo! Finance. 8 September 2013. Archived from the original on 8 September 2013. Retrieved 9 January 2019.

cite-note-8282. ↑ "LookSmart Announces its NovaTech Managed IT Services Offering". PR Newswire. 22 September 2014. Archived from the original on 10 April 2015. Retrieved 20 May 2019.

cite-note-8383. ↑ "LookSmart, Ltd. Stock Quote & Summary Data". NASDAQ. 16 July 2015. Archived from the original on 17 July 2015. Retrieved 17 January 2019.

cite-note-0-8484. ↑ "Pyxis Tankers Inc. Completes Merger with LookSmart, Ltd. and Expects to Commence Trading on the NASDAQ Capital Market Today" (Press release). PR Newswire. 28 October 2015.

cite-note-13-8585. ↑ "LookSmart Group Effects 1 For 100 Reverse Stock Split, To Deregister, Applies To Become OTC Pink Current/Alternative Reporting" (Press release). PR Newswire. 24 March 2017.

cite-note-8686. ↑ "Looksmart Launches Silicon Canyon for Businesses Owned by Veterans, Minorities, and Immigrants in Phoenix, AZ". Yahoo Finance. 3 April 2017. Retrieved 13 February 2019.